Growth Idea: Non-Dues Revenue for American Bankers Association
Banter, powered by CredSpark, helps associations leverage interactive content to sell products & sponsorships, show prospects the value of membership, and increase event registration as avenues of non-dues revenue.
We have an idea that we want to run by you. Our studio has turned this idea into an interactive experience 100% customized and specific to your organization, your membership, and your sector.
Take a look below and let us know what you think. Thanks in advance for your time!
ABA Membership Value Assessment
Banking professionals rarely say which membership benefits matter to them, and most associations only find out after a sales conversation. This interaction surfaces that up front. It reads each person's role, professional goal, most pressing challenge, and preferred way to learn. It sorts them into one of four profiles, accompanied by a clear next step. For your team, every registrant comes with contact details, company, and a clear signal of what they care about. Outreach can start with something relevant instead of a generic pitch.
We hope the above sparked ideas on how you can leverage interactive content experiences in your organization. We think there’s a lot of opportunity to accelerate sales with interactions and would like to explore these options further in a Banter Strategy Session with you.
Strategy Sessions include an audit of your current activity, recommendations, and an interactive content roadmap for your organization.
If you’d like to learn more about Banter, I encourage you to explore our client case studies, discover interactive content use cases, and dive deeper into strategies, interviews, and more with Banter’s blog, Intelligent Conversations.
Let’s start a conversation and feel free to explore the links below to learn more about Banter and how we work with clients to help them achieve their objectives.
