Banter Events

The B2B Insight Engine: How Interactive Content Drives Revenue Growth

13 May 2026

12:30 - 1:15 PM ET

Live Online Webinar

Discover strategic approaches and explore case studies of interactive content experiences that surface sales-qualified leads and actionable prospect intelligence.

Session Information

Explore how B2B organizations are turning static content into interactive, “insight engines” that gather prospect intelligence, surface the high-potential leads, and improve the ROI on marketing and content investments.

‍

Explore case studies and join the discussion with live Q & A.

Who Should Attend?

B2B professionals in marketing, demand generation, RevOps, SDR/BDR leaders, and account executives.

Objectives

Discover how value-exchange interactions increase prospect engagement while capturing high-signal data.

Translate responses into ascoring model and routing rules that your MAP/CRM can use.

Leverage dynamic gating and progressive profiling without negatively impacting conversion.

Evaluate the ROI impact of insight engines on content, marketing, and lead qualification efforts.

Host Bios

Casey Cornelius

Head of Content & Client Success, Banter

Casey Cornelius is a former educator with deep experience in learning and development. She works with B2B marketing and audience development teams to create engaging, enriching interactive content experiences that surface actionable data and insights.

Gabi Murphy

Business Development Manager

With more than 20 years experience in operations, customer service, and corporate communications, Gabi Murphy works with clients daily to ensure their interactive content aligns with business objectives and delivers measurable impact for clients and their audiences.

Solutions

Connect

Capabilities

Explore