Ideas. Insights. Growth Stories

Case Studies

Explore how B2B organizations are leveraging Banter interactive content experiences to increase sales velocity, capture actionable market data, drive measurable ROI on content and marketing activities.

The American Management Association

How the AMA leveraged interactive content to build interest and assess readiness for a new professional credential.

Leads

Sales

Certification

Personalization

The Money20/20 Conference by Informa

How the Money 20/20 Conference increased registration revenue with an interactive 'content concierge' that matched prospective attendees with relevant sessions based on their interests.

Leads

Sales

Sponsorships

Personalization

Demand Generation

The Global Gaming Expo by RX Global

How the Global Gaming Expo by RX increased sponsorship revenue by connecting a B2B gaming industry exhibitor and sponsor with pre-qualified attendee leads.

Leads

Sales

Events

Personalization

Sponsorships

The Omeda Email Benchmarking Calculator

How Omeda created a unique value proposition and provided real utility forits clients by creating an interactive toolthat leveraged its proprietary data.

Leads

Sales

Events

Personalization

Sponsorships

The American Academy of Implant Dentistry

How AAID created an interactive experience that captured actionable intent and psychographic data from its target audience and then connected them to local member dental professionals.

Leads

Sales

Personalization

Membership

Associations

The American Society of Clinical Pathology

How ASCP leveraged existing content in an interactive experience that created value for members, enticed non-members to join, and improved the ROI on their content investment.

Leads

Sales

Personalization

Membership

Associations

Gamification

The National Restaurant Association Show

How the National Restaurant Association increased event engagement, value, and revenue by providing a relevant, personalized experience for attendees based on their goals and interests.

Leads

Sales

Events

Personalization

Sponsorships

The Investing Channel Audience Survey

How Investing Channel captured valuable audience insight data in a progressive survey experience that delivers actionable intelligence into the evolving needs and interests of their audience.

Leads

Audience Data

Surveys

Sponsorships