American Academy of Implant Dentistry
How AAID created an interactive experience that captured actionable intent and psychographic data from its target audience and then connected them to local member dental professionals.
AAID’s dental professional membership has to balance marketing their practice and its services, answering potential prospects’ questions and concerns, and actually performing the services. The AAID Banter experience created an immersive, educational journey. It was in-depth, but it quickly captured the interest level in dental implants and connected users with local practitioners near them.
35% of participants completed the experience. 75% answered more than 10 questions. And 63% of those who completed the experience clicked on “Find an Implant Dentist Near Me.” The Banter experience captured valuable insights, actionable intent data, and qualified candidates who were ready to take the next step.
AAID had several theories on what motivated the market and what concerns and roadblocks were preventing prospects from starting the dental implant process. Through the Banter experience, participants relayed their concerns and hesitations, as well as their hopes and motivations regarding the impact dental implants could have for them. The campaign enabled AAID to test its hypotheses, refine its message, and improve the ROI on its marketing efforts.
Dental implants can have a profoundly positive physical and psychological impact on patients’ lives; however, it’s often a big and emotional decision. AAID wanted to create a sales discovery process that educated prospects on the procedure, addressed concerns and fears, and built strong connections with its member practitioners who would ultimately be performing the service. The Banter interaction provided AAID and its local members with highly actionable data and insights from which they could tailor their approaches in addressing prospective patients' needs and concerns.
The American Academy of Implant Dentistry is a professional organization representing dentists, oral and maxillofacial surgeons, and periodontists. AAID works to support the dental implant profession and patient care.
Schedule a meeting to brainstorm interactive content ideas for your organization. Or tell us more about your needs and interests and explore a Banter interaction in the process.
