The Investing Channel Audience Survey
How Investing Channel captured valuable audience insight data in a progressive survey experience that delivers actionable intelligence into the evolving needs and interests of their audience.
The interactive Banter survey experience enabled Investing Channel to quickly capture vital insights and data into what motivated and interested their audience. They used the information collected to better inform editorial decision making and spark new ideas for prospective editorial products.
The data captured in the interaction was also used to highlight the relevance of Investing Channel to sponsors. They were able to showcase specific data on audience needs and interests and align them with the products and services of potential advertisers. In addition, the Banter interaction provided a proof concept for an audience insights engine that could be used to fuel a premium, data driven lead qualification sponsor product.
Investing Channel is a monetization and audience intelligence platform that connects brands to the coveted and respected audience of investment publishing.
Schedule a meeting to brainstorm interactive content ideas for your organization. Or tell us more about your needs and interests and explore a Banter interaction in the process.
