The National Restaurant Association Show
How the National Restaurant Association increased event engagement, value, and revenue by providing a relevant, personalized experience for attendees based on their goals and interests.
Large conferences and exhibitions can be overwhelming; prospects and attendees often describe feeling lost and unfocused. The National Restaurant Association wanted to create a curated experience by surfacing specific event elements—such as speakers, sessions, topics, networking events, and exhibitors—to individuals based on their specific interests, business objectives, intent, and needs.
The Banter interaction engaged attendees and prospective attendees in a conversational experience that captured their interest data and then created a personalized, curated agenda that reinforced how attending the conference aligned with their objectives.
The interaction also captured actionable data on the influences, issues, and misperceptions that were creating friction in the conference registration process. The personalized agenda and outcomes page reinforced the value of attending while addressing many of the questions and hesitations.
The data and insights captured by the Banter interaction were not only valuable to the National Restaurant Association; they also provided exceptional lead qualification data for conference sponsors and exhibitors, unlocking a new, data-driven sponsorship revenue stream.
The interaction provided valuable insights into what was important to conference attendees, what was unnecessary, and what they felt was missing. This information set the stage for creating more valuable and cost-effective programming for future events.
The National Restaurant Association Show is the world's most influential showcase of food service innovation— it’s where every trend, solution, and category comes to life.
Schedule a meeting to brainstorm interactive content ideas for your organization. Or tell us more about your needs and interests and explore a Banter interaction in the process.
