Develop an immersive experience that captured data and insights on the interests, needs and goals of targeted prospective attendees.

The Informa Money 20/20 team worked with Banter to create an immersive, concierge-style experience where participants contributed their insights into what industry topics were important to them, what needs and issues they were wrestling with in their industry, and what their ideal outcomes would be from attending the conference.

Use that market intelligence to introduce prospects to relevant conference sessions and opportunities based on their individual interest data.

The interaction offered personalized suggestions for relevant sessions, speakers, exhibitors, and networking opportunities. It explicitly connected the recommendation to the specific interests of the participant, further highlighting the relevance of attending.

Increase registration revenue and generate more word-of mouth interest in Money 20/20.

Informa’s interaction generated more than 2,300 follow-on actions, driving more registrations, deeper interest in the upcoming conference, and a larger halo effect in free media and social sharing.

Leverage the data and insights collected to improve on-the ground engagement and improve the overall event experience.

Informa shared actionable attendee interest, need, and intent data with conference speakers, moderators, and session leaders, helping them craft more relevant content, foster more meaningful conversations, and improve engagement and satisfaction with the conference overall.

In addition, the market intelligence was used to better inform decision making on upcoming shows, creating more value for Informa’s target audiences.