Generate interest and demand by testing audience knowledge of a key regulation that impacts the gaming industry.

RX Global’s client, Vector Solutions, is a learning and training company that connects information and technology to provide effective learning solutions. The Banter interaction assessed participants’ understanding of this key topic, pinpointed knowledge gaps, and highlighted the risks associated with not fully understanding the issue. This approach provided Vector with deep insights into individual attendees who may need their services.

Leverage the learning data from the interaction to score and surface high-potential leads for the sponsor.

The data collected within the interactive experience yielded deep insights into the particular needs and interests of each participant. The intersection of the Banter assessment data with the lead qualification factors from Vector Solutions yielded deep and actionable insights into participants’ intent, budget, needs, timing and sales potential.

In addition, the interaction provided lead contact information and highlighted those who were interested in meeting in person at the conference.

Create a model for a new, premium sponsorship offering for RX Global that combines access, actionable data, qualified leads, and deep insights.

RX’s Global Gaming Expo interaction for Vector Solutions became a template for leveraging interactive content experiences to create data-rich sponsor opportunities at conferences. Integrating sponsor content and lead qualification factors into a dynamic and engaging audience experience yielded important insights into participants’ topical knowledge; surfaced new sales opportunities for the sponsor; and created a new data-driven revenue channel for RX Global.