Growth Idea: Non-Dues Revenue for NAA
Banter, powered by CredSpark, helps associations leverage interactive content to sell products & sponsorships, show prospects the value of membership, and increase event registration as avenues of non-dues revenue.
We have an idea that we want to run by you. Our studio has turned this idea into an interactive experience 100% customized and specific to your organization, your membership, and your sector.
Take a look below and let us know what you think. Thanks in advance for your time!
NAA Membership Value Assessment
What happens when apartment industry professionals aren't sure which NAA membership benefits matter most to them? You risk not learning what they value until they join or walk away, and this interaction surfaces that up front. It reads each person's career stage, professional goal for the next 12 months, top-of-mind challenge, and current involvement in industry events and education. Based on their answers, it places them in one of four profiles matched with relevant NAA credentials, resources, programs and a clear next step. Every registrant arrives with a signal of what they value, which means follow-up can start with something relevant instead of a generic membership pitch.
We hope the above sparked ideas on how you can leverage interactive content experiences in your organization. We think there’s a lot of opportunity to accelerate sales with interactions and would like to explore these options further in a Banter Strategy Session with you.
Strategy Sessions include an audit of your current activity, recommendations, and an interactive content roadmap for your organization.
If you’d like to learn more about Banter, I encourage you to explore our client case studies, discover interactive content use cases, and dive deeper into strategies, interviews, and more with Banter’s blog, Intelligent Conversations.
Let’s start a conversation and feel free to explore the links below to learn more about Banter and how we work with clients to help them achieve their objectives.
