HELLO!

Growth Idea: Non-Dues Revenue for AIA

Banter, powered by CredSpark, helps associations leverage interactive content to sell products & sponsorships, show prospects the value of membership, and increase event registration as avenues of non-dues revenue.

‍We have an idea that we want to run by you. Our studio has turned this idea into an interactive experience 100% customized and specific to your organization, your membership, and your sector.

‍Take a look below and let us know what you think. Thanks in advance for your time!

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HERE'S AN IDEA:

AIA Track Matching Guide

What happens when AIA event attendees aren't sure which session track fits them best? You risk sending them into a generic agenda, and they may never find the community, policy work, or learning they came for. This interaction surfaces that up front. It reads each person's role, what's drawing them to an AIA event, the topics that excite them most, their experience in the profession, and how they like to engage. Based on their answers, it places them in one of four tracks with relevant resources and a clear next step. Every participant leaves with a recommendation that fits their goals, and AIA gets a signal of what each registrant values. Follow-up can start with something relevant instead of a one-size-fits-all event pitch.

Try It Yourself

BANTER STRATEGY SESSION.

Interested in turning your B2B content into revenue?

We hope the above sparked ideas on how you can leverage interactive content experiences in your organization. We think there’s a lot of opportunity to accelerate sales with interactions and would like to explore these options further in a Banter Strategy Session with you.

Strategy Sessions include an audit of your current activity, recommendations, and an interactive content roadmap for your organization.

If you’d like to learn more about Banter, I encourage you to explore our client case studies, discover interactive content use cases, and dive deeper into strategies, interviews, and more with Banter’s blog, Intelligent Conversations.

Let’s start a conversation and feel free to explore the links below to learn more about Banter and how we work with clients to help them achieve their objectives.

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Casey Cornelius

Head of Content & Client Services, Banter
casey@banterb2b.com