Growth Idea: Non-Dues Revenue for WorldatWork
Banter, powered by CredSpark, helps associations leverage interactive content to sell products & sponsorships, show prospects the value of membership, and increase event registration as avenues of non-dues revenue.
We have an idea that we want to run by you. Our studio has turned this idea into an interactive experience 100% customized and specific to your organization, your membership, and your sector.
Take a look below and let us know what you think. Thanks in advance for your time!
WorldatWork Resource Matching Quiz
What happens when prospective members aren't sure which WorldatWork offering fits their goals? You risk not learning what they're looking for until they browse the catalog alone or leave, and this interaction surfaces that up front. It reads each person's biggest challenge or goal, preferred way to learn, most important rewards topic, and what success looks like over the next year. Based on their answers, it places them in one of four profiles matched with a clear next step. Every registrant arrives with a signal of what they want, which means follow-up can start with something relevant instead of a generic membership pitch.
We hope the above sparked ideas on how you can leverage interactive content experiences in your organization. We think there’s a lot of opportunity to accelerate sales with interactions and would like to explore these options further in a Banter Strategy Session with you.
Strategy Sessions include an audit of your current activity, recommendations, and an interactive content roadmap for your organization.
If you’d like to learn more about Banter, I encourage you to explore our client case studies, discover interactive content use cases, and dive deeper into strategies, interviews, and more with Banter’s blog, Intelligent Conversations.
Let’s start a conversation and feel free to explore the links below to learn more about Banter and how we work with clients to help them achieve their objectives.
