Barry is Head of Marketing for CredSpark. For the past 25 years, his career experience has spanned the worlds of marketing, media, consulting, and publishing with roles at Kaplan, The Washington Post Company, as well as managing publishing partnerships with Newsweek and Simon & Schuster.
Your content probably isn't underperforming because it's low quality. It's underperforming because it's only doing half the job. The companies that win over the next few years won't simply create more content. They'll create content that generates buyer intelligence, strengthens sales conversations, and drives measurable pipeline.
