Intelligent Conversations: The Banter Blog
Barry Tonoff
LAST UPDATE:
April 17, 2026
AUTHOR PROFILE
Barry is Head of Marketing for CredSpark. For the past 25 years, his career experience has spanned the worlds of marketing, media, consulting, and publishing with roles at Kaplan, The Washington Post Company, as well as managing publishing partnerships with Newsweek and Simon & Schuster.
A More Human-Centered Framework for Engagement & Marketing Measurement
The story about audience engagement you’ve been fed by the media industry is fiction. Clicks, views, likes, and other traditional KPIs have been used as measuring sticks of engagement. In today’s reality, they are pretty close to meaningless and valueless. And in many cases, they’re not even measuring human activity.
