Barry is Head of Marketing for CredSpark. For the past 25 years, his career experience has spanned the worlds of marketing, media, consulting, and publishing with roles at Kaplan, The Washington Post Company, as well as managing publishing partnerships with Newsweek and Simon & Schuster.
To boost engagement and hyper-qualify leads, innovative brands are placing interactive content at the front of their sales enablement and lead generation efforts. Strategically designed interactive content experiences can accelerate the sales discovery journey; ensure leads are sales qualified; and capture actionable data to better inform outreach efforts.
