Lev is the CEO and Founder of Banter and CredSpark. Previously holding executive roles in education technology, publishing, and related services in the education industry. He also has experience working for a variety of tech companies including startups, mid-size and Fortune 100 firms.
In the digital world, capturing and holding audience attention is more challenging than ever. Traditional advertising methods are struggling to keep up, with users quickly scanning and scrolling past static content. Interactive content doesn’t just capture attention, but engages, educates, and entertains. But why exactly does it so well? The answer lies in the psychology of engagement.
